Alexander Vreeland wanted to continue his grandmother’s legacy in a far-reaching way that would empower people and create a lasting impression as she did. Vreeland has said, “I am always amazed at how much my grandmother’s spirit still spurs people to do great things.”
Mrs. Vreeland loved fragrance, and would refresh herself with it continually - she believed it was important to present yourself impeccably and a signature scent was paramount. Fragrance to her was without question mysterious and romantic – something to ignite passion and create excitement. This inspiration lead to the creation of Diana Vreeland Parfums.
“Fragrances fill the senses with the mysterious” – Diana Vreeland
Diana Vreeland Parfums partnered with International Flavors and Fragrances, a world leader in the creation of great scents, and collaborated with four of their renowned perfumers to create a luxury fragrance collection of the highest quality, crafted from the finest ingredients. There were no limits placed on resources or artistry. The intention was to achieve a balanced assortment of fragrances that evoked both delicate and intense qualities to be worn universally by a woman or man.
The five signature scents that emerged from this exploration are each bold and courageous, long-lasting and beautiful with dimension and balance to stand alone whilst offering wonderful compliments as a group. Each note builds upon the next creating an intriguing narrative inspired by Diana Vreeland’s love of diverse cultures and beauty, as with Absolutely Vital’s precious and refined sandalwood - a nod to her beloved India, and Extravagance Russe - an homage to her love of Orientalism with it’s mystical amber essence.
“This is a great shame, but of course there have to be some things in life that not everybody can have and a great perfume is one of them.” – Diana Vreeland.
Eau de Parfum. "Style is everything". Extravagance Russe by Clement Gavarry was created as an homage to Mrs. Vreeland’s love of Orientalism. Capturing the essence of amber’s sacred and mystical note in perfumery, this fragrance goes deep into the collective olfactive memory.Diana Vreeland
Eau de Parfum. "I dare". Outrageously Vibrant by Carlos Benaim is the culmination of over two years in creating a red and slightly gourmand Eau de Parfum. A fearless, nonconformist fragrance combining a classical chypre structure with an unexpected twist of "creme de cassis".Diana Vreeland
Eau de Parfum. "Why don´t you?". Celine Barel was inspired by Mrs. Vreeland’s quote, “If it isn’t a passion, it isn’t burning, it isn’t on fire, you haven’t lived!” to create Perfectly Marvelous. This is an unforgettable fragrance built around a jasmine absolute from India draped in a “glowing lava” accord of lacquered red sandalwood and pimento.Diana Vreeland
Eau de Parfum. “I believe totally in romance”. Simply Divine by Clement Gavarry is an ode to the unique beauty and complexity of the iconic tuberose flower. The fragrance authentically magnifies the opulent lactonic nectar of tuberose with its natural, green "crushed leaves" freshness and a wink of nutmeg.Diana Vreeland
Eau de Parfum. "Give it some pizzazz". A play on contrasts, the fragrance combines the zesty freshness of citrus notes with a deep textured background. The burst of Lemon Oil & Bergamot Oil Calabria is enhanced with aromatic notes of verbena, basil and juniper berries.Diana Vreeland