This is the story of a 190-year-old perfumery whose narrative is made up of twists and turns. A company that grew into an international empire that exported to far-flung parts of North America. A multi-award-winning, forward-thinking company and winner of the most prestigious competitions. A company at the origin of cosmetic innovations that placed it as a proud and worthy representative of a precursory and innovative France.
The House's reinterpretations are a reverence for what the Violet old days were like. Each of them represents a particular facet of its heritage.
Whether in the silence or in the hustle and bustle of a conversation, after an absence or in the midst of a routine: compliment yourself. Whether in the reflection of a mirror or after a personal reflection, in the individuality of a crowd or isolated from everything: compliment yourself.Violet
A suspended moment at the top of a wild landscape, the first song breaking the calmness of summer mornings. The promise of a new day filled with freshness and inspiration. It is the speeding wind that splits, jumps, fuses and springs out of time to predict the second after. It is the resonant murmur that awakens the senses.Violet
Lipstick on the complexion of a purple cheek, it drapes the nose of its velvet scent. Its warm, autumnal colors radiate into the depths of senses. The depiction of fragility imbued with recklessness, a flower piercing a bronze floor. A scent of contagious poetry, the touch of a delicate moment.Violet
The richness of its fragrance is matched only by the elegance of its wake. It is the sketch of a pencil stroke on a gold leaf. Deep, sensual and reassuring, it is the theater of all possibilities. Throughout each stroke, it stuns with its proud humility. It is a jewel, a singular adornment, the intoxication of a present. Sketch is a radiant necklace for...Violet
A suspended moment at the top of a wild landscape, the first song Revealing the invisible, evocative of the unspeakable, it is the caress of a compliment, the interpreter of a palpable aura. It defends the singular beauty, the one that is grasped when one feels more than one observes.Violet
Mesmerizing captivity, it is the equinox of attraction, the epitome of mastered seduction. Its bewitching wake possesses whoever wears it and submits whoever smells it. It does not only glorify the wearer, it completes him. It gives him all the sophistication of which it is the soul holder. To make one with its perfume is to reach the zenith, the "Apogée"...Violet