Floris is the oldest English retailer of fragrance and toiletries and is still family owned and run today by the 8th and 9th generation of the family. Floris was founded in 1730 by Juan Famenias Floris, who arrived in England from his native island of Menorca to seek his fortune. Shortly after his arrival, in 1730, he secured premises in Jermyn Street, in the elegant quarter of London's St. James's. Juan Famenias Floris initially set up business as a barber and comb-maker, however, he soon missed the aromas and sensations of his Mediterranean youth.
The first Royal Warrant granted to J. Floris Ltd was in 1820 as 'Smooth Pointed Comb-makers' to the then King George IV soon after his accession. Today this first Royal warrant is still on display at 89 Jermyn Street together with no less than 19 others. Floris holds two today: Perfumers to HM The Queen Elizabeth II and Manufacturers of Toilet Preparations to HRH The Prince of Wales.
The Floris archives hold letters from famous customers detailing their preferences and their thanks, examples include:
Florence Nightingale: 25 July 1863 - thanking Mr Floris for his 'sweet-smelling nosegay' and giving news of the Army's sickness record in India.
Mary Shelley, who whilst abroad sent friends clear instructions on where to purchase her favourite combs: Floris.
Beau Brummell, the dandy of his day in the early 19th century, would discuss his current fragrances at length with Mr Floris.
Floris is even a fictional character's choice. Ian Fleming's James Bond always wore Floris No.89 while Al Pacino's character in Scent of a Woman famously declared he knew the 'woman in his sights' was wearing Floris fragrance.
A Rose For…’ is unique to the possessor, signifying the personal attachment to scent. Defined by no one, it is truly for you. The fragrance is accompanied by the addition of a gold pen, allowing each owner to complete the individual naming of their scent.Floris London
Eau de Parfum (floral, woody ). Created for fashion house Spencer Hart. Hollywood in the 50', between desert and jazz club atmosphere, solar energy and Sinatra’s shadow, on Palm Springs’ pavements... The Californian atmosphere blows on a traditional English house.Floris London
Eau de Toilette (floral, green). The new edition of the original Jasmine perfume created in 1806 by Mr. Floris. A radiant white floral bouquet of blackcurrant buds white flowers and jasmine with gardenia, neroli and ylang ylang. Soft musks, sweet amber and sandalwood notes warm the base.Floris London
Eau de Toilette (citrus, floral ). Limes was created by Juan Floris in the late 18th century to combat the oppressive heat of the City in summer. A vibrant burst of the zest of lemon accompanied by petitgrain introduces the refreshing heart of lime blossom, neroli and lily of the valley sustained by a musky base.Floris London