Floris is the oldest English retailer of fragrance and toiletries and is still family owned and run today by the 8th and 9th generation of the family. Floris was founded in 1730 by Juan Famenias Floris, who arrived in England from his native island of Menorca to seek his fortune. Shortly after his arrival, in 1730, he secured premises in Jermyn Street, in the elegant quarter of London's St. James's. Juan Famenias Floris initially set up business as a barber and comb-maker, however, he soon missed the aromas and sensations of his Mediterranean youth.
The first Royal Warrant granted to J. Floris Ltd was in 1820 as 'Smooth Pointed Comb-makers' to the then King George IV soon after his accession. Today this first Royal warrant is still on display at 89 Jermyn Street together with no less than 19 others. Floris holds two today: Perfumers to HM The Queen Elizabeth II and Manufacturers of Toilet Preparations to HRH The Prince of Wales.
The Floris archives hold letters from famous customers detailing their preferences and their thanks, examples include:
Florence Nightingale: 25 July 1863 - thanking Mr Floris for his 'sweet-smelling nosegay' and giving news of the Army's sickness record in India.
Mary Shelley, who whilst abroad sent friends clear instructions on where to purchase her favourite combs: Floris.
Beau Brummell, the dandy of his day in the early 19th century, would discuss his current fragrances at length with Mr Floris.
Floris is even a fictional character's choice. Ian Fleming's James Bond always wore Floris No.89 while Al Pacino's character in Scent of a Woman famously declared he knew the 'woman in his sights' was wearing Floris fragrance.
A vibrant citrus marine fragrance reflecting a journey of discovery across the Ligurian Sea. ‘Neroli Voyage’ draws inspiration from the beautifully scented orange blossom trees that grow along the Ligurian coastline of France and Italy, on a voyage of ancestry and scent.Floris London
A Rose For…’ is unique to the possessor, signifying the personal attachment to scent. Defined by no one, it is truly for you. The fragrance is accompanied by the addition of a gold pen, allowing each owner to complete the individual naming of their scent.Floris London
Eau de Parfum (floral, woody ). Created for fashion house Spencer Hart. Hollywood in the 50', between desert and jazz club atmosphere, solar energy and Sinatra’s shadow, on Palm Springs’ pavements... The Californian atmosphere blows on a traditional English house.Floris London
Eau de Parfum (oriental, woody). Oud, the name of the precious wood found in Asia. Floris develops its private collection with this greedy agreement of honey and English vanilla. This fragrance gives pride to one of the most precious oils given to noses to create this eau de parfum.Floris London
The freshness of new leather complements the smoky aspects of the oud oil and geranium at the heart. Leather Oud takes inspiration from when new fragrance oils would be delivered to Floris in small leather cases, adding their scent to the overall aroma of the essences as they were opened.Floris London
Eau de Toilette (floral, green). The new edition of the original Jasmine perfume created in 1806 by Mr. Floris. A radiant white floral bouquet of blackcurrant buds white flowers and jasmine with gardenia, neroli and ylang ylang. Soft musks, sweet amber and sandalwood notes warm the base.Floris London
Eau de Toilette (floral, aldehyc). Originally created in 1890 for Russia’s Grand Duke Orloff and named ‘Orloff Special’. A refreshing citrus blend of bergamot and orange with petitgrain introduce the heart of neroli, lavender and geranium in this floral cologne.Floris London
Eau de Toilette (citrus, floral ). Limes was created by Juan Floris in the late 18th century to combat the oppressive heat of the City in summer. A vibrant burst of the zest of lemon accompanied by petitgrain introduces the refreshing heart of lime blossom, neroli and lily of the valley sustained by a musky base.Floris London
Eau de Toilette (citrus, woody ). No 89 takes its name from the number of the Floris shop in Jermyn Street. Orange and bergamot blended with lavender and neroli give No.89 its classical cologne aspect. Warmed with a touch of spicy nutmeg, the floral heart is underscored by the dominant woody accord of sandalwood, cedarwood and vetiver in this...Floris London
Eau de Toilette (oriental, edible)Tribute to the magnificent island of Minorca... Soulle Ámbar, of Spanish origin, meaning sunlight and eastern wind reflects the Floris family’s roots in the Mediterranean island of Minorca. Lentisque and galbanum create an elegant, modern green accord balanced with fresh crisp fruit before opening up a rich floral heart...Floris London