The launch of The Beautiful Mind fragrance series marks an unprecedented collaboration between a well-known nose, a renowned graphic design company – and an intellectual prodigy. The series celebrates women - not in the conventional way of the fragrance industry, as objects of desire - but for their intelligence and creativity.
Volume 1: Intelligence & Fantasy was inspired by 5-time World Memory Champion, Christiane Stenger.
Volume 2: Precision & Grace was inspired by classical ballet dancer, Polina Semionova. But the influence of Stenger and Semionova goes beyond inspiration.
Each of them worked in partnership with perfumer, Geza Schoen, exploring the repertoire of ingredients alongside him in the laboratory. The fragrances they developed are co-creations that reflect how the women themselves feel about their femininity.