IUNX was born in 2003 from an association between the group Shiseido, Olivia Giacobetti, Fabienne Conte-Sévigné and Francis Giacobetti. The brand was returned to its creators in 2006 and continued on its route, an invitee at the hotel Costes. Today, the creation of this new venue, located at 13 rue de Tournon in the 6th arrondissement of Paris, fully expresses the freedom of this personal reflection, turning a new page in the history of the brand. The atmosphere and the fragrances form a coherent whole, emphasizing IUNX’s world, its simplicity and authenticity.
In ancient Greek, the word IUNX evoked the myth of a motionless hunt, a hunt in its most subtle and most magical form, the ultimate seduction where the only weapon is perfume. IUNX is a universe which is entirely dedicated to perfume, a mix of poetry and modernity, a world which stands apart where aromas are a luxury, a folly, a passion. The perfumes subtly escape from the illuminated testers, from L’Eau Blanche to L’Ether, from L’Eau Ivre to L’Eau qui Pique, waters inspired by a moment, an image, a feeling … Everything is there for the pleasure of smell: to our surprise, we close our eyes, allowing a memory to return, an emotion …
The know-how and the poetry of IUNX perfumes begin in Grasse. The ingredients of the entire world come together here to be distilled, transformed, into essences, butters or absolutes. In smoking basins: tanks of rose petals, lichens, roots; no sophistication, but century old kitchens, knowledge and skills which have always been and still are artisanal, extracting the best, the heart, the essence. The richness of the perfumes is all there, among four hundred raw materials, which have come from sixty different countries. Olivia Giacobetti selects the natural ingredients to be included in her formula: essence of sandalwood, of papyrus, iris butter and hibiscus seeds, rose absolutes and violet leaves, sacred resins from Somalia but also strange or rustic ingredients: copahu, sesame, artichoke, wheat, blue camomile… IUNX perfumes are produced in Grasse, created and packaged in Paris.
Perfumed Bath Milk. Since the Middle Ages, medicinal plants have been called "simples," as a reminder of the simplicity of their preparation. Our Bain des Simples contains natural essential oils of basil, spearmint, tarragon, lavandin, chamomile, sage, and red thyme.IUNX