Founded in 1827 by Mr. François-Étienne Violet, the Violet perfumery marked the French cosmetics industry. Holder of several patents including one for thridace soap, the company received many awards during its existence. Based at several addresses in Paris, Violet was especially famous for its 12 Boulevard des Capucines shop.
The half of the 19th century was marked by the royal consecration of Violet. It became the official supplier of the Empress Eugenie and Queen Isabel II of Spain. The bee, symbol of the Empress, was therefore affixed on each bottle and became an important trademark. In 1858 the shop took the name "To the Queen of bees - Violet House" to establish its legitimacy. The committee of the 1867 World Fair particularly distinguished the work of Louis Claye, then Director of Violet, by rewarding several products of the House.
At Louis Claye's death, Violet was one of the largest French perfume houses. In 1885 when Aaron-Marc Rehns was appointed head of the company, Violet was listed on the French stock market. The company then entered an era of export. Present in many countries across the globe, It could also be found in the United-States under the name of Veolay. It became an important industry with over 250 workers in its factories.
After many years of success, the various world wars and crisis weakened the perfume house. Violet eventually stopped activity around 1955. However, Three young men from Paris brought the company back to life in 2017.
The start of a new one
It is on the benches of a perfume school in Paris that 3 friends decided to restore this old French perfumery. Becoming the successors of Violet, Victorien, Paul and Anthony gave the name rebirth. Their profiles, although different, were driven by the same passion for perfume and history. Friends and colleagues, their complementary characteristics have allowed them to rebuild a modern brand with respect to Violet’s past.
Mesmerizing captivity, it is the equinox of attraction, the epitome of mastered seduction. Its bewitching wake possesses whoever wears it and submits whoever smells it. It does not only glorify the wearer, it completes him. It gives him all the sophistication of which it is the soul holder. To make one with its perfume is to reach the zenith, the "Apogée"...Violet
Lipstick on the complexion of a purple cheek, it drapes the nose of its velvet scent. Its warm, autumnal colors radiate into the depths of senses. The depiction of fragility imbued with recklessness, a flower piercing a bronze floor. A scent of contagious poetry, the touch of a delicate moment.Violet
The richness of its fragrance is matched only by the elegance of its wake. It is the sketch of a pencil stroke on a gold leaf. Deep, sensual and reassuring, it is the theater of all possibilities. Throughout each stroke, it stuns with its proud humility. It is a jewel, a singular adornment, the intoxication of a present. Sketch is a radiant necklace for...Violet
A suspended moment at the top of a wild landscape, the first song breaking the calmness of summer mornings. The promise of a new day filled with freshness and inspiration. It is the speeding wind that splits, jumps, fuses and springs out of time to predict the second after. It is the resonant murmur that awakens the senses.Violet
A suspended moment at the top of a wild landscape, the first song Revealing the invisible, evocative of the unspeakable, it is the caress of a compliment, the interpreter of a palpable aura. It defends the singular beauty, the one that is grasped when one feels more than one observes.Violet