I was first inspired to create a natural skincare range after years of suffering from a bad skin allergy. Doctors told me that the only treatment was to take high dose anti-histamine tablets on a daily basis. Fed up with popping pills that just masked the problem, I decided to take matters into my own hands. I started researching all the products I used, to see if there were common ingredients triggering my attacks.
What I discovered shocked me:
Many chemicals used in skin care products can irritate the skin and cause allergies.
These toxins can build up in the body and have been linked to wider health problems.
Cosmetics companies use these chemicals because they are cheap and extend product shelf life.
Many leading natural skin care companies use the same chemicals or worse in their products while making misleading 'organic' claims.
In 2004 I quit my job as Head of International PR for a multi-national wine company and retrained over three years in several cosmetic and natural skin care disciplines.
In 2007 I launched Pai - my goal was to create the cleanest plant-based skin care on the market, with a range of products formulated for people with very sensitive skin. Today Pai manufactures all of its products in our manufacturing and distribution base in West London. We have grown very quickly over the last few years! Our team now includes two formulation scientists who test the latest natural ingredients and expertly blend them into Pai's unique products. I love the formulation process and could talk for hours about what goes into our products - and what gets left out!
Sarah Brown, Founder
At Pai we are experts on sensitive skin. All of our products are formulated with sensitive and allergy-prone skin in mind. We carefully select ingredients with proven remedial and skin soothing properties and keep our products free from irritating chemicals and alcohol.
If you have highly reactive or sensitive skin, then it is important to know exactly what is in your skin care products.
That's why all of our products are certified organic by the Soil Association, so you can be reassured our products stand up to scrutiny. You won't find "parfum" on any of our ingredient lists - a term that legally allows manufacturers to include up to 200 synthetic chemicals, including phthalates, in their products without declaring them on the label. Pai was the first skin care company to list all ingredients in plain English, so you don't need a chemistry degree to understand what's in the bottle.
Our Unique Products: Unlike many brands on the market, which commission factories to both formulate and manufacture their products, we have our own in-house R&D lab and manufacturing facility. That means each and every Pai Skincare product is unique and the result of our own hard work, dedicated research and rigorous testing. Our professional team of formulation chemists are constantly sourcing and testing new natural-active ingredients so that we can develop high performance products without compromising on purity.
At Pai, we believe that the impact we have on our natural environment should be minimal. We source all ingredients and packaging materials from companies that respect the world around us.
We only use naturally derived ingredients which are approved for use by the Soil Association. Pai products do not contain any synthetic preservatives or other chemical nasties. That makes us different from all mainstream cosmetic companies and many "natural" ones too.
Wherever possible, our stationery and packaging is produced from recycled materials. All invoice slips, boxes and bottles can be recycled after use.
We do not carry out any animal testing. Nor do we source ingredients from companies that test on animals. All Pai products have been trialled by willing humans!
Pai is one of very few skin care companies to be Soil Association certified. Any cosmetics company can label their products as 'organic' regardless of what's in them. Always check for the Soil Association kitemark - it guarantees that a product has been independently checked and produced to the highest standards.
Pai is the first ever cosmetics company to be SEE accrediteThe SEE Companies kitemark recognises a company's Social, Ethical and Environmental credentials.
Pai Camellia & Rose Hydrating Cleansing Cream gently removes dirt, make-up and other impurities that build up on your skin throughout the day. Bursting with Omega 3 & Vitamins A, B & E, it replenishes the skin's moisture barrier, leaving it soft and supple.Pai Skincare
The Pai Skincare Echium & Argan Soothing Eye Cream is rich in rare and incredibly effective forms of Omega 3 & 6 that smooth and soothe the delicate eye area. The powerful regenerative properties of Gamma Linolenic Acid and Steridonic Acid help to improve the appearance of fine lines, keeping skin soft, plump and beautifully supple.Pai Skincare
Pai BioRegenerate™ Rosehip Oil is rich in concentrated Trans-Retinoic Acid, an essential fuel for the skin's natural repair function. Rosehip is the ultimate skin multi-tasker. With regular use, it conditions the skin, improving skin firmness and elasticity.Pai Skincare