Koreans first and only luxury niche brand.
The white moon jar, white porcelain was the symbol of Korea since the beginning of the Joseon Dynastie 1392. The Crimson Red is the symbolic antagonist of the brands DNA.
Crimson Red, a color that may be the most dramatically contrasting color to our white, is used to represent our un-orthodox and provocative identity.
BORN TO STAND OUT is rooted in Seoul/South Korea in of the most vibrant areas of the city – ITAEWON STREET. The brand is famous for modern art which they exhibit and sell in their flagshipstore (handmade, contemporary porcelain art, prints and drawing), which is in itself already standing out .
16 fragrances, all highly wearable, unique skinscents, an olfactory fusion of different cultures and with remarkable quality in every aspect.