Eau de parfum (Woody, Floral, Musk) MUSK THERAPY revives the therapeutic nature of perfume. An association of natural ingredients and molecules whose vibrations elevate mind and body. Natural white sandalwood promotes wellbeing. Magnolia and hedione, activate the brain’s pleasure receptor. Blackcurrant liberates an erotic supplement enhanced by ultra-addictive white musks.
Could the formula for happiness turn out to be a perfume formula?
Today, the advances of neuroscientific research on olfaction have clearly established a connection between certain smells and our physical and emotional state.
INITIO has worked in close collaboration with laboratories to develop a “functional fragrance”. A fragrance whose beneficial ingredients would arouse an immediate physiological and emotional response.
Alternative medicine for instant happiness.
MUSK THERAPY, a purely positive addiction
It is in the deepest part of our reptilian brain that the olfactory circuit crosses our emotional terrain. The effect is subconscious but long-lasting.
After REHAB, MUSKTHERAPY the latest offering of the Hedonist collection dedicated to olfactory pleasure, creates a bubble of release and wellbeing.
At last, a joyful alternative to artificial paradises and their illicit substances.
Bergamot, Mandarine, White Magnolia, Cassis,
White Sandal Wood
White Musk, Rose Musk