The half of the 19th century was marked by the royal consecration of Violet. It became the official supplier of the Empress Eugenie and Queen Isabel II of Spain. The bee, symbol of the Empress, was therefore affixed on each bottle and became an important trademark. In 1858 the shop took the name "To the Queen of bees - Violet House" to establish its legitimacy. The committee of the 1867 World Fair particularly distinguished the work of Louis Claye, then Director of Violet, by rewarding several products of the House.
At Louis Claye's death, Violet was one of the largest French perfume houses. In 1885 when Aaron-Marc Rehns was appointed head of the company, Violet was listed on the French stock market. The company then entered an era of export. Present in many countries across the globe, It could also be found in the United-States under the name of Veolay. It became an important industry with over 250 workers in its factories.
After many years of success, the various world wars and crisis weakened the perfume house. Violet eventually stopped activity around 1955. However, Three young men from Paris brought the company back to life in 2017.
The start of a new one
It is on the benches of a perfume school in Paris that 3 friends decided to restore this old French perfumery. Becoming the successors of Violet, Victorien, Paul and Anthony gave the name rebirth. Their profiles, although different, were driven by the same passion for perfume and history. Friends and colleagues, their complementary characteristics have allowed them to rebuild a modern brand with respect to Violet’s past.