Genyum
Genyum was born in a sculptor’s studio, a space in which examples of the strength of raw materials and the taming of the sculpted form abound. Iron, copper, metals tamed by fire, guided by the artist’s skilful hand. These surroundings speak to us of the process by which a work of art is created, a process containing the essence, the final intent. It is from this essence that GENYUM perfumes are born.
Anna Torrents’ passion for the olfactory world is an inherent part of her nature.
Her curiosity about the world of art, one that has always run in the family, has drawn her so close to artists that she has been able to feel and capture the scents that emanate from their creative spaces, to observe their rituals and that fetishism that stimulates them. She has been able to live and feel like them, breathing in the smell of their workshops.