Pro Fvmvm Roma
Sometimes a scent is more evocative than a photo or an image.
It is a primer for the deflagration of sensations, emotions, desires,
uncontrollable atmospheres, déjá vu that flood and wrap us like honey,
until they make us drown in an unrepeatable moment of wellbeing...
olfactory hallucinations that lead us anywhere: to the North or any South,
to the East or any West.
Have a nice trip.
Don’t call them simply scents: PRO FVMVM ROMA is an of olfactory concept. The fragrances of PRO FVMVM ROMA remind us of a precise moment of the past - personally or imaginary lived – and brought to a new life. The smells are an inner part of ourselves, which we transfer to the others. An unfailing communicative device, underlining our real attitude or creating a sort of alter-ego. According to our personality we identify ourselves with the fragrance we wear, and we spread a precise personal identity: cheerful, serious, determined, hilarious, rebel. The fragrance becomes a part of ourselves, something belonging us truly and deeply. PRO FVMVM ROMA embraces these beliefs, by designing upscale olfactory concept fitting like a second skin, like an enchanting dress sliding on our body.