L'Entropiste

At the heart of L'Entropiste lies the enigmatic figure known as the Master of Disorder, Bertrand Duchaufour. 

« Entropy, a universal law that triggers imbalance and leads to chaos, has become the very principle of my creations. I deliberately introduce imbalance to set dynamics in motion. Harmony is born from unexpected contrasts and a deliberate tension between the forces within the fragrances I craft.. »

The perfumer, with his unique philosophy and 40 years of experience, is celebrated as a legend in the world of fragrance and is famously known as the "Master of Incense."

“It is as much a manifesto
as it is a creative act.”

The brand is a tribute to the mystery of life, its evolution, the beauty of its transformations, its disorder, and its creations. It embodies a powerful concept, a profound philosophy on life, on human evolution, and on the author's holographic vision.

Each fragrance raises a fundamental question about life’s mystery, with the metallic aldehyde note serving as the brand's signature, symbolizing the blood at life’s origin.
This first collection celebrates the very beauty of disorder, showing that chaos is not merely a source of disruption but a crucible of creation.