ZERO is a radical expression of simplicity. A reset. The origin of a new perspective: the antithesis of excess. An exploration of freedom found within purposeful parameters. Carbon neutrality embraced as a formative concept; the foundational motif of a fragrance. Every element shaped by reduction. The clarity of restraint.
Fewer ingredients: a shorter formula, meticulously assembled. At once in line with the Comme des Garçons fragrance philosophy and the preservation of resources.
Rich, natural cedarwood – hand-harvested and extracted using hydroelectric power – enlivened by a fresh breeze of Bergamot. The raw seduction of musk and equitably-sourced Haitian vetiver patchworked against illusory beauty: an overdose of synthetic rose, a varnish accord.
A subversive harmony of dichotomies. An untraceable wood.
Comme des Garçons’ iconic pebble reconsidered within a new framework.
A fully-recyclable glass vessel. The bare minimum of printing. Black ink and FSC-qualified paper.
A balance sought between maximal sensory impact and minimal environmental consequence.