HÆC DIES

It seemed to have marked the end.
Everything seemed to have happened quickly.
There was a pounding in the chest, all condemned,
to flee, closing a chapter, because Saturday was approaching.
However, fear and astonishment describe the unexpected.
A precious bottle breaks into a thousand pieces,
releases its aroma, and speaks in silence.
Yet, we knew it.

Death is not the last word. The stone rolled, and with it,
it disrupts my life every day, anoints my now sandy skin
so that I can soil that linen with my inaccuracies.
The now useless ointment frames an empty space.
Rich.

This is the wonder,

THIS DAY.

The fragrance HÆC DIES, from Filippo Sorcinelli's delire de voyage collection, was launched around the time of Easter.

Filippo emphasizes these moments by olfactorily interpreting passages from the Gospel of Mark, particularly the moment of astonishment and fear experienced by the women upon realizing that the stone of the tomb had been rolled away.

In an image perfectly capturing this moment, the bottle containing the expensive aromatic oils of aloe and myrrh that they had prepared to anoint Jesus' body fell to the ground upon seeing not only the rolled-away stone, but also all the white linens that had wrapped the body. Hence the announcement of a young man dressed in radiant white... The bottle, along with the four "wings" that open in a "ritual" fashion, is covered in sand and dust, simply to remind us of the steps, the path, and the place. But the element that steals the show is the stopper, which mimics the stylistic features of the removed gravestone, just as they were made in the past. The artwork is completely covered by a white linen veil, on which the fragrance's name, HÆEC DIES, is reproduced.

The exterior of the bottle is also covered with the same linen.