LAVS (Il Nuovo)

That fragrance belonged to the daily work. It accompanied the objects on their journeys, allowing the sense of smell to express a part of the story that their formal appearance left unspoken. Over time, it was the very people who received those boxes who came to recognise this olfactory signature and ask whether it could exist independently.
Thus LAVS became a fragrance, marking the beginning of Filippo Sorcinelli’s olfactory exploration.

Twenty-five years have passed since then, and as the fragrance travelled across countries, cultures and sensibilities, its creator was also journeying through himself. Tailoring was joined by photography, painting, music, performance and an increasingly personal olfactory universe, in which fragrance came to assume the status of an artistic language.
Olfactory exploration became a means of questioning the sacred, the body, memory, vulnerability, desire and that unfathomable realm of the human being in which beauty and unease so often recognise one another.