Jasminade

Jasmine officinale, the variety that grows in our gardens, smells like jasmine, but with fresh nuances. It may seem an unusual expression, but in perfumery, there are aromas that are perceived as fresh, just as there are those that are perceived as warm.
My olfactory totem is Jasmine Grandiflorum, the flower chosen by perfumers, famous for its warm and creamy facets. Its harvest is a ritual of patience: it begins in mid-July and extends until the end of September. Nearly 8,000 flowers, each carefully hand-selected, are needed to obtain just one kilogram of fresh petals, from which only one or two grams of its precious essence are extracted.

The cycle of its aroma is a journey through time: at dawn, it releases tender, green, and ethereal notes; as the hours pass, it evolves toward nuances reminiscent of orange blossom, culminating, in the darkness of night, in warm and profound animalic notes.

In creating Fioriture, Jean-Claude Ellena rediscovers and renews a deep connection with Italy — its light, its botanical culture, and the olfactory richness of its lands.

After dedicating the Viaggio in Italia collection to Mediterranean citrus fruits, the Parfumeur Jardinier — as Ellena defines himself — now turns his gaze toward the world of flowers, driven by a renewed interest in everything related to the lush nature of gardens, with the intention of bringing attention back to scents, to their living and natural presence, too often overshadowed by the more immediate beauty of shapes and colours.

Thus emerges a collection rooted in the very origins of perfumery, yet reinterpreted through a contemporary sensibility. With his unmistakable style — defined by balance, transparency, and restraint — Ellena restores to flowers their most authentic and vibrant dimension. With Fioriture, Laboratorio Olfattivo presents an intimate and refined olfactory journey, in which nature becomes an object of contemplation. Gardens, petals, and air infused with floral fragrances are transformed into essential, luminous, and deeply evocative compositions.

After a long and meticulous creative research process, three fragrances take shape, each dedicated to an emblematic flower of the great perfumery tradition: rose, jasmine, and carnation. Three modern and elegant interpretations that go beyond the mere representation of flowers, revealing their most authentic olfactory soul.